Advanced
Auto and Truck Repair is an independent repair shop in Palatine, IL
offering a wide range of repair services for domestic and foreign
vehicles.
Website
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Social Media
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Mobile Website
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Advanced Auto wanted us to take an aggressive approach
to their entire online marketing and presence. With that
request, we built a new website as well as Facebook, Yelp and Google+
pages for their business. We've written all copy for all the
sites, including the "articles" posted to Facebook. Following
an industry seminar, Advanced requested a mobile website optimized for
smartphones that could leverage content already created for the
standard site.
Embracing a comprehensive approach to their online
presence, Advanced Auto has enjoyed a substantial increase in new
business.
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Jack
came to Cairnedge Consulting through a referral from one of our other
clients.
He had websites to promote his Memphis Jack's restaurants and barbecue
sauce in the past, but they really didn't get the message across well.
Jack wanted to expand the presence of Memphis Jacks, but he also wanted
to sell his bbq sauce online. |
Website
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To meet both needs, we
created a small website that acts like an
brochure or bulletin board, providing Jack with images and content that
tell his story.
Then we built out a full eCommerce site using CubeCart. There
are only 2 products to start with, but the eCommerce site will process
as many orders as Jack is able to take and the site can scale with new
products as he needs. |
ECommerce Site
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 The
Screen Machine offers wholesales and retail apparel screen printing services. Their
prior website was dated and looked a little more artsy/craftsy than
they were comfortable with given their clientele. We recommended
a much cleaner website design that verges on boring. By utilizing
shades of white, gray and black, the actual end product and .
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The
princpals at TBM Ventures were getting their business off the ground
and needed to have cairnedge consulting - TBM Ventures, LLC a modest
web presence to lend credibility to their business. 
The website strategy was to put up a small site to begin with, 2 pages,
and expand to several more pages over time as the business
grows.
Because their team was committed to the website dev elopment project,
turn around times on review, copy writing etc were incredibly short and
we were able to take the site from initial contact to Go Live
in less than two weeks. Not typical results, but they
demonstrate what can be done when everyone is pulling in the same
direction.
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"Dan
the Tree Man" from
Approved Tree Care was looking
to setup a website for his tree and plant care
business. Sounds easy enough. The reality was that
a lot of
research had to go into the content for this site. cairnedge
consulting created virtually all the content on the new website.
By getting inside the Approved Tree Care business, we were
able
to write effective copy about the challenges of tree and shrub care.
Whether it's pruning, removal or the ravages of Dutch Elm
disease
or the Emerald Ash Borer, we now know the tree care business inside and
out and are better prepared to help Dan with his marketing needs in the
future.
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 Plum Grove Dental Associates came to us when they
lost the existing website designer and manager.
We liked the clean look of their site and simply recommended
maintaining the content rather than a complete rework. Once we
got up to speed on the design layout and the language of the website,
we were able to make some
additions and changes for them without a whole resdesign.
After migrating the website and email to a new hosting
platform and getting the website updated with current content, we were
asked to recommend social media options. We created pages on
Yelp, Google+ and Facebook
for the dental association. Yelp and Google+ are driving new patients to their website and through their door.
And they maintain and update their own Facebook page with content that prompts existing patients to schedule their next visit.
The overall social media strategy has worked well for them.
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Environmental
Aquatic Management
maintains the water, habitat and surrounding environment quality of
residential, municipal and corporate lakes, ponds and wetlands.
EAM
came to cairnedge consulting looking for a website that would put their
best foot forward. A big part of their business is correcting the
problems associated with neglected water features. We have used a
lot of Before/After photos around the website to give prospective
clients the best idea of what EAM can do for them. EAM wrote a
lot of their own copy due to the extensive list of services and
products they offer. cairnedge consulting provided editing
services where appropriate.
We integrated a Picasa slideshow into
the Gallery page on the website to allow EAM to update their own
gallery, saving them time and money.
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Bartkus
is a one-man HVAC and Plumbing
operation.
He got in
touch with cairnedge about creating a website for him and then backed
out in order to use another developer recommended by a friend.
Three months later Bartkus was back with cairnedge.
We have seen this a lot recently. Website designers
charging exhorbitant rates and not delivering on the site, the
marketing or the business expertise.
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DLS Printing
won the Saint Viator Spirit Wear business
for
the Spring 2011 Cheer Squad. In order to make ordering more
efficient they asked cairnedge to put together an ecommerce website for
them. As they were simply using the site as an order
processing site, we did not invest in a lot of additional graphics or
pages, simply the eCommerce engine.
DLS engaged cairnedge again to update the site for the Fall Cheer
season and we are now in discussions to open the site up further for
additional sports gear.
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